May 18, 2017 | Engagement, Marketing, Uncategorized
by Jonathan Oleisky Has our digital-centric, social media-focused world effectively erased the printed word? I would argue that it has changed the way in which messages are delivered, but it has not succeeded in the total eradication of print. For proof, visit any...
May 11, 2017 | Admissions Marketing, Branding, Engagement, Marketing Strategy
by Sarah Achenbach – Image: Mikey G Ottawa/Flickr Your mom probably doled out a lot of advice. If she’s anything like my mom, she still does. But did you know that her sage wisdom can apply to marketing your school or college? Here’s how you can channel all...
Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Jun 12, 2013 | Branding, Engagement, LinkedIn, Marketing Strategy, Social Media
How many LinkedIn profiles have you seen that begin with a simple headline that states the users current job title, but little else? Far too many if you ask me. Your LinkedIn headline is your brand message and value proposition condensed into 120 characters and...
Apr 24, 2013 | Branding, Engagement, LinkedIn, Social Media
In the past week, the use of LinkedIn has been a common theme in the majority of my meetings. Why is that? Perhaps it has to do with a wider use and acceptance of “the world’s largest professional network with 200 million members.” If that does not grab your...
Apr 12, 2013 | Engagement
Do you know how many Americans work in sales today, one in nine according to the U.S. Bureau of Labor Statistics? In his ground breaking new book, “To Sell Is Human”, New York Times bestselling author Dan Pink makes a compelling argument that the other eight in nine...