In the past week, the use of LinkedIn has been a common theme in the majority of my meetings. Why is that? Perhaps it has to do with a wider use and acceptance of “the world’s largest professional network with 200 million members.” If that does not grab your attention, I’m not sure what will.
If you are a business professional today, LinkedIn is a must do. The powerful digital network speaks to engagement, positioning and branding. Each of us has a personal brand that we are responsible for cultivating. LinkedIn allows us to position ourselves as industry experts and thought leaders.
For many of us, LinkedIn has become the equivalent of our digital business development rolodex (some of you remember those, right?). The real power of LinkedIn is the opportunity to both engage and connect with fellow professionals in a very unobtrusive manner. If you have a LinkedIn profile, then you’ve announced to the community that you are “open” to engagement and business opportunities.
Do all LinkedIn users really understand the power of the network? How many people have a simple, understated profile that poorly represents them? In the coming weeks and months I’ll share with our readers, specific steps that you can take to have a more impactful profile.
Jonathan Oleisky is the President of Kalix Communications
Bet I can figure out one of the meetings! Great post…right on target!
Thanks for those nice words Faye. I enjoyed meeting with you this week.
Jonathan
Jon –
Really nice post. I couldn’t agree more with you. People don’t tap into even a small percentage of the power of LinkedIn. Reminds me of the person who buys a $800 top of the line smartphone and only uses it as a phone.
LinkedIn is not only a powerful personal and professional branding tool, but can turn even the novice networker into a star.
I look forward to reading more of your good work.
EG
Ed:
Thanks for the comments. My hope is that others begin to see the real power of LinkedIn.
See you around town soon.
Jonathan