Sep 14, 2021 | Social Media
The most effective marketing strategies for independent schools are driven by data. A comprehensive social media audit will give you the customized analysis you need on your school’s social media footprint across platforms. Follow these steps for a...
Oct 19, 2018 | Blog, Instagram, Marketing, Media, Social Media
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way. With more than half of Instagram users on...
Jun 22, 2018 | Admissions Marketing, Blog, Branding, Engagement, Marketing, Marketing Strategy, Social Media
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
Sep 5, 2017 | Blog, Digital Marketing, Marketing, Media, Social Media
If a picture is worth a thousand words, video is that and ten times more. Social media has initiated a huge rise in the creation of videos by businesses, nonprofits and educational organizations to highlight their brand, influence the sale of products, increase...
Jun 27, 2017 | Blog, Social Media
Your school is posting on social media sites such as Facebook, Twitter, LinkedIn and Pinterest. But is it paying off? That is, are you gleaning the results you want from your digital efforts – e.g. driving new viewers to your website, converting viewers to...