Jan 8, 2021 | Branding, Gen Z, Strategy
Branding should be immediately recognizable. Logos, web design, social media posts and copy all contribute to the consumer’s understanding of your brand and what it represents, especially to Generation Z. In today’s admissions world, older Gen Z students...
Mar 27, 2019 | Branding, Marketing
Is your school’s brand doing everything you want it to do? Does it resonate with prospective families, alumni and current families? Does it spark the kind of emotional connection you need it to? If your brand feels stale and doesn’t reflect your school’s current...
Nov 28, 2018 | Branding, Marketing
Branding strategy and creative execution are essential to a school’s successful marketing efforts. To help schools gain insight, we’ve asked Donna Balinkie, Kalix Marketing’s Strategy Lead, and Anne Schulte, Kalix’s Senior Designer for their thoughts. Both have...
Jul 19, 2018 | Boarding Schools, Branding, Market Research
Baltimore, MD, July 17, 2018: Kalix Marketing announces the successful completion of a comprehensive Brand Perception and Tuition Pricing Study for Phillips Exeter Academy (PEA), a coed, independent day/boarding school in Exeter, New Hampshire. The national study,...
Jun 22, 2018 | Admissions Marketing, Blog, Branding, Engagement, Marketing, Marketing Strategy, Social Media
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
Jul 5, 2017 | Blog, Branding, Marketing
Every school, college and university needs a brand strategy, which starts with a strong brand positioning, but often, institutions struggle to find the time and resources to establish one. To help you better position your brand, we tapped Donna Balinkie, Kalix’s brand...