The Power of Video

The Power of Video

If a picture is worth a thousand words, video is that and ten times more. Social media has initiated a huge rise in the creation of videos by businesses, nonprofits and educational organizations to highlight their brand, influence the sale of products, increase...
Why the Bowdoin College Welcome Video Gets an A+

Why the Bowdoin College Welcome Video Gets an A+

Late August was a busy time at college campuses around the country. For parents who’ve recently moved their child into a college dorm, it was also most likely a very emotional process. Several weeks ago, my wife and I helped our youngest daughter move into Bowdoin...