Mar 2, 2016 | Independent Schools
By William Bullard Does your school understand the power of video to tell your story in new and innovative ways? If not, take heart – you are not alone. A study of 30 leading independent schools reveals that most schools lack a strategy to manage their videos across...
Apr 23, 2014 | Independent Schools
From the National Association of Independent Schools (NAIS) The Savvy Trustee newsletter, April, 2014 By William R. Bullard In part I of “Marketing: What Schools Can Learn from Business” (February 2014 Savvy Trustee) we offered tips for trustees to help the head of...
Feb 3, 2014 | Social Media
By Gerri Baum Whether you’re a business, organization, or an independent school, a well-thought-out social media strategy can make the difference between success and failure of a campaign. Though every brand is unique, there are some basic steps to consider. Goals...