Jan 4, 2022 | Admissions Marketing, Digital Marketing, Event Marketing
Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event, schedule a visit or get more information about your school will help to fill your admissions funnel. Yet, many...
Jun 22, 2018 | Admissions Marketing, Blog, Branding, Engagement, Marketing, Marketing Strategy, Social Media
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
Oct 26, 2016 | Independent Schools
By William White In a previous post, I addressed the complicated process of college selection by high school seniors. However, other decisions exist, which are just as important and will shape the student in question. Each Independent school environment is distinctly...
May 12, 2016 | Admissions Marketing
By William Bullard In part I, we eavesdropped on a conversation between Marty Luther and Abigail Rogers as they discussed the benefits of applying data to their school’s marketing programs. Now, the new Director of Advancement at a California boarding school and its...