Kalix Celebrates 10 Years
Celebrating Kalix Marketing’s 10th anniversary was a milestone that I never really thought about back in 2012. When we first set out to build an educational marketing firm that specialized in helping the nation’s independent schools do a more impactful job of...
Understanding Net Promoter Scores for Schools
With a single, simple question to your school constituencies – and the Net Promoter Score (NPS) based on their answers – you can have revealing, relevant data to inform your school’s marketing efforts. NPS, or what’s often referred to as the “gold...
Finding Time for Empathetic Leadership
In my early 20s, I moved East from Tucson, Arizona, where I grew up. I knew that one day, I would have both the privilege and honor of flying between Baltimore and Tucson to visit a sick parent. That became my reality last year during my father’s illness. His...![[INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know](https://lutzcreativegroup.com/kalixmarketing/wp-content/uploads/2022/03/Social-Media-Trends-2022-Thumbnail-1080x628.png)
[INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware...
Key Crisis Communication Lessons During COVID for Independent Schools
Independent schools have been in constant crisis communication mode for nearly two years. Weekly messaging on learning modes, masking, testing, etc. has created digital overload for your school’s parents, teachers, staff and students. And the complexity of the...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
