Audit Your Communications for More Effective Marketing
By William Bullard What comes to mind when you hear the term “audit?” For many of us, it’s accountants poring over excel spreadsheets, looking for errors and discrepancies. And while this perception is often accurate, an alternative view is that delving into elements...
Energize Your Enrollment Marketing With “Lead Nurturing”
By William Bullard Part I: Strategic overview – best suited for Heads of School and senior admission and communications leaders. Part II of the post covers the tactics of building, sending, and tracking these targeted campaigns and is ideal for senior admission and...
Ant-Man’s Lesson for Back-to-School
By Abe Novick Perhaps it’s that snap of cool weather at night that’s got you saying “so long” to summer and looking forward to a new school year? Or maybe you’re like me and you still get butterflies in your tummy with the thought of Back-To-School? But if you’re...
Admissions Marketing on the Collegiate Level: Begin with Your Current Students
By Nigel Assam In today’s hyper competitive educational marketplace, colleges and universities face a daunting task when it comes to increasing student enrollment. Admissions and marketing teams must first successfully attract a highly targeted applicant pool, keep...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
