Jun 2, 2022 | Marketing, Uncategorized, Website
The design and content of an independent school’s website greatly influence prospective students. When a school’s site is confusing to navigate or comes across as too contrived, student interest can quickly decrease. As a high school senior and your key...
May 19, 2021 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...
Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement
The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
Jul 16, 2020 | Design, Marketing
Your magazine designer does much more than create the look of your school’s magazine. The graphic designer is your strategic partner in communicating everything you need and want to share with your constituencies. We asked our Kalix designers to share their pro tips...
Jun 15, 2020 | Alumni Marketing, Independent Schools, Marketing
It’s been an unprecedented, challenging spring for institutional advancement offices and school communications. From spring’s pandemic “shut-down” semester and virtual admission events to the nation’s unrest in the wake of George Floyd’s death, schools have wrestled...
May 19, 2020 | Admissions Marketing, Marketing, Marketing Strategy
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...