Mar 7, 2022 | Engagement, Facebook, Instagram, Instagram, LinkedIn, Marketing Strategy, Social Media, TikTok
Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware...
May 19, 2021 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...
Feb 18, 2021 | Admissions Marketing, Engagement, Enrollment Strategy, Marketing Strategy
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality. Ideally, to make an...
Feb 5, 2021 | Market Research, Marketing Strategy
For over a decade, organizations, especially global Fortune 500 companies, have used the Net Promoter Score (NPS) system as an important customer satisfaction tool and to test the strength of their brand. The education market including independent schools have also...
Nov 19, 2020 | Admissions Marketing, Independent Schools, Marketing Strategy, Technology
Schools across the country are rethinking their virtual admissions programs and virtual tours as our country continues to face a growing threat from COVID-19 this winter. If you had reduced numbers of visitors on your campus earlier in the fall, perhaps you are now...
May 19, 2020 | Admissions Marketing, Marketing, Marketing Strategy
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...