Mar 7, 2022 | Engagement, Facebook, Instagram, Instagram, LinkedIn, Marketing Strategy, Social Media, TikTok
Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware...
Aug 14, 2017 | Blog, LinkedIn, Social Media
“If you build it, he will come.” It may have worked for Ray Kinsella, Kevin Costner’s character in the film “Field of Dreams,” but the same can’t be said about your LinkedIn profile. Give it the same meticulous attention as Ray gave to the baseball diamond he created...
Jun 12, 2013 | Branding, Engagement, LinkedIn, Marketing Strategy, Social Media
How many LinkedIn profiles have you seen that begin with a simple headline that states the users current job title, but little else? Far too many if you ask me. Your LinkedIn headline is your brand message and value proposition condensed into 120 characters and...
May 31, 2013 | LinkedIn, Social Media
Your LinkedIn Company Page is an essential component of your digital brand. Do you know what it says about your company? When was the last time you reviewed it? I recall a conversation several years ago with the executive vice president of a regional bank about the...
Apr 24, 2013 | Branding, Engagement, LinkedIn, Social Media
In the past week, the use of LinkedIn has been a common theme in the majority of my meetings. Why is that? Perhaps it has to do with a wider use and acceptance of “the world’s largest professional network with 200 million members.” If that does not grab your...