Apr 6, 2016 | Admissions Marketing
With the onset of spring, forward thinking independent schools are taking a hard look at just how effective their admissions engagement strategies have been this past year. Having recently returned from the NAIS (National Association of Independent Schools) annual...
Aug 11, 2014 | Admissions Marketing
By Jonathan Oleisky Last week I went back to college, four of them to be exact. Our youngest daughter started her college search and I had the pleasure of putting on my “prospective parent” hat. Over the course of three days we visited four very different colleges in...
Jun 12, 2014 | Independent Schools
By Ruth Eve Many independent schools today are finding themselves in a “catch 22” situation. Student enrollment numbers are declining for some schools, thus tuition revenues are falling and marketing efforts are non-existent or so constrained by budget cuts they might...
Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...