Mar 7, 2022 | Engagement, Facebook, Instagram, Instagram, LinkedIn, Marketing Strategy, Social Media, TikTok
Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware...
Sep 14, 2021 | Social Media
The most effective marketing strategies for independent schools are driven by data. A comprehensive social media audit will give you the customized analysis you need on your school’s social media footprint across platforms. Follow these steps for a...
Jul 27, 2021 | Admissions Marketing, Digital Marketing, Social Media, TikTok
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
Apr 26, 2021 | Admissions Marketing, Digital Marketing, Social Media, Strategy
Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement
The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
Aug 20, 2020 | Admissions Marketing, Facebook, Social Media
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...