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[INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know

[INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know

Mar 7, 2022 | Engagement, Facebook, Instagram, Instagram, LinkedIn, Marketing Strategy, Social Media, TikTok

Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware...
10 Steps to an Effective Social Media Audit – Infographic

10 Steps to an Effective Social Media Audit – Infographic

Sep 14, 2021 | Social Media

The most effective marketing strategies for independent schools are driven by data. A comprehensive social media audit will give you the customized analysis you need on your school’s social media footprint across platforms. Follow these steps for a...
TikTok Do’s and Don’ts for Independent School Marketers

TikTok Do’s and Don’ts for Independent School Marketers

Jul 27, 2021 | Admissions Marketing, Digital Marketing, Social Media, TikTok

TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
4 Tips to Revive Your Admissions Communications Plan

4 Tips to Revive Your Admissions Communications Plan

Apr 26, 2021 | Admissions Marketing, Digital Marketing, Social Media, Strategy

Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
5 Digital & Social Media Trends to Pay Attention to in 2021

5 Digital & Social Media Trends to Pay Attention to in 2021

Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement

The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
Why Your School Should Rethink its Social Media Posting During a Pandemic

Why Your School Should Rethink its Social Media Posting During a Pandemic

Aug 20, 2020 | Admissions Marketing, Facebook, Social Media

Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...
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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

Blog Categories

Recent Posts

  • What Students Really Think About Your School Website
  • Kalix Celebrates 10 Years
  • Understanding Net Promoter Scores for Schools
  • Finding Time for Empathetic Leadership
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
  • Key Crisis Communication Lessons During COVID for Independent Schools
  • How Schools Can Use YouTube to Enhance Their Brand
  • When Leaders Show Up and Do Something
  • How to Create Successful Landing Pages for School Events

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Kalix Marketing

3600 Clipper Mill Road, Suite 300
Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • What Students Really Think About Your School Website June 2, 2022
  • Kalix Celebrates 10 Years May 19, 2022
  • Understanding Net Promoter Scores for Schools April 28, 2022
  • Finding Time for Empathetic Leadership April 6, 2022
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know March 7, 2022
  • Key Crisis Communication Lessons During COVID for Independent Schools February 17, 2022
  • How Schools Can Use YouTube to Enhance Their Brand January 31, 2022
  • When Leaders Show Up and Do Something January 27, 2022
  • How to Create Successful Landing Pages for School Events January 4, 2022
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