Communicating Authenticity: The mark of a “thick” place.
When I recently cracked open the cover of a novel that has been on my bookshelf for some time, a photo tumbled out. It was of me and my friend Dana from our twentieth college reunion a few months before she died of cancer. I’d forgotten about the picture, which...
Measuring Your Admissions Marketing ROI
As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...
Kalix President to Speak @ AISGW Symposium
Jonathan Oleisky, President of Kalix Communications will keynote The Association of Independent Schools of Greater Washington’s fall 2016 Symposium: Sustaining Small Schools, on December 6, 2016. Jonathan’s presentation “Building a Marketing Strategy for your Small...
Why Independent School Choice Should Involve Your Child
By William White In a previous post, I addressed the complicated process of college selection by high school seniors. However, other decisions exist, which are just as important and will shape the student in question. Each Independent school environment is distinctly...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
