Apr 6, 2022 | Engagement, Leadership
In my early 20s, I moved East from Tucson, Arizona, where I grew up. I knew that one day, I would have both the privilege and honor of flying between Baltimore and Tucson to visit a sick parent. That became my reality last year during my father’s illness. His...
Mar 7, 2022 | Engagement, Facebook, Instagram, Instagram, LinkedIn, Marketing Strategy, Social Media, TikTok
Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware...
Jan 27, 2022 | Engagement, Leadership
It’s hard to be a leader right now. Between the current Omicron wave of infections, our continued national political dysfunction and what’s shaping up to be a harsh winter for much of the country, I’d argue that we’re facing a national moral problem. People,...
Feb 18, 2021 | Admissions Marketing, Engagement, Enrollment Strategy, Marketing Strategy
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality. Ideally, to make an...
Dec 3, 2020 | Admissions, Engagement, Technology, Video Engagement
Is your school trying to figure out how to successfully offer a virtual admissions event to prospective families and students? After all, in the days prior to COVID you’d welcome prospects in-person to your campus, give them tours, and offer a variety of...
Sep 24, 2020 | Engagement
If this were a typical New Year, Jews the world over would gather in local synagogues to celebrate Rosh Hashanah, the start of the High Holidays. Instead, this year, we celebrated the Jewish New Year with online services and virtual celebratory family meals. While...