Is your school trying to figure out how to successfully offer a virtual admissions event to prospective families and students? After all, in the days prior to COVID you’d welcome prospects in-person to your campus, give them tours, and offer a variety of...
This month, Jonathan talks to Janice Crampton, Executive Director and CEO of AISAP (Association of Independent School Admissions Professionals), about where independent schools are across the country in terms of the admissions cycle and pivoting strategies due to...
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...
This month, Jonathan talks to David Hanson, Chief Financial and Operating Officer at The Branson School and Principal, Winthrop & Associates, about the financial issues and trends facing the independent school community due to COVID-19 and other...
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
As I wrote this blog post, my family was self-quarantined in Baltimore complying with the COVID-19 limitations, with both my sons doing online learning. Their schools are closed, as is the college where my husband teaches. There is uncertainty about what tomorrow...