Jul 21, 2020 | Admissions Marketing, Engagement, Gen Z, Independent Schools
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point. Simply put,...
Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
May 28, 2020 | Admissions Marketing, Digital Marketing, Engagement
Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person. And it all begins with a strategic,...
Sep 17, 2018 | Blog, Digital Marketing, Engagement, Facebook, Social Media, Uncategorized
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
Jun 22, 2018 | Admissions Marketing, Blog, Branding, Engagement, Marketing, Marketing Strategy, Social Media
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
Feb 9, 2018 | Blog, Engagement, Independent Schools
I recently had the privilege to sit with two Interim Heads of School from different schools on the same day. Each of these women has provided decades of strong and inspiring independent school leadership and could teach a master class on leadership. Each of these...