Jan 31, 2022 | Digital Marketing, Video Engagement, YouTube
You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your...
Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement
The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
Dec 3, 2020 | Admissions, Engagement, Technology, Video Engagement
Is your school trying to figure out how to successfully offer a virtual admissions event to prospective families and students? After all, in the days prior to COVID you’d welcome prospects in-person to your campus, give them tours, and offer a variety of...
Nov 4, 2020 | Admissions, Admissions Marketing, Video Engagement
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...
Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Apr 21, 2020 | Admissions, Admissions Marketing, Video Engagement
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...