With a single, simple question to your school constituencies – and the Net Promoter Score (NPS) based on their answers – you can have revealing, relevant data to inform your school’s marketing efforts. NPS, or what’s often referred to as the “gold...
Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event, schedule a visit or get more information about your school will help to fill your admissions funnel. Yet, many...
The new school year is upon us! Your roll-out of admissions events, in-person or online, are just weeks away. It’s never too late to embrace strategic, data-driven planning to create effective, successful marketing outreach. In this Kalix vlog post, Angela...
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
Enrollment management offices at independent schools around the country are planning for a return to more traditional admissions programming for fall 2021. It’s a welcome relief from the challenges of marketing your school and engaging visitors during a global...
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...