Apr 23, 2014 | Independent Schools
From the National Association of Independent Schools (NAIS) The Savvy Trustee newsletter, April, 2014 By William R. Bullard In part I of “Marketing: What Schools Can Learn from Business” (February 2014 Savvy Trustee) we offered tips for trustees to help the head of...
Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...