Jul 1, 2021 | Admissions Marketing, Enrollment Strategy
Enrollment management offices at independent schools around the country are planning for a return to more traditional admissions programming for fall 2021. It’s a welcome relief from the challenges of marketing your school and engaging visitors during a global...
Feb 18, 2021 | Admissions Marketing, Engagement, Enrollment Strategy, Marketing Strategy
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality. Ideally, to make an...
Oct 1, 2020 | Admissions Marketing, Advertising, Enrollment Strategy, Gen Z
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get. Every year, the independent school enrollment decision-maker...
Jun 9, 2020 | Enrollment Strategy, Independent Schools, Leadership
Enrollment management is one of the most critical areas for schools and school leaders. This month, we talk with Janice Crampton, Executive Director and CEO of the Association of Independent School Admission Professionals (AISAP) on the importance of enrollment...
Mar 18, 2020 | Admissions, Enrollment Strategy
As I wrote this blog post, my family was self-quarantined in Baltimore complying with the COVID-19 limitations, with both my sons doing online learning. Their schools are closed, as is the college where my husband teaches. There is uncertainty about what tomorrow...
Jan 16, 2020 | Admissions, Enrollment Strategy
In many schools, re-enrollment letters and contracts will soon be distributed to current families. Families re-enrolling in your school should receive the same attention as prospective families. Re-enrollment is a critical business transaction, but that doesn’t mean...