Jan 8, 2021 | Branding, Gen Z, Strategy
Branding should be immediately recognizable. Logos, web design, social media posts and copy all contribute to the consumer’s understanding of your brand and what it represents, especially to Generation Z. In today’s admissions world, older Gen Z students...
Oct 1, 2020 | Admissions Marketing, Advertising, Enrollment Strategy, Gen Z
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get. Every year, the independent school enrollment decision-maker...
Aug 11, 2020 | Admissions Marketing, Gen Z, Website
It’s no secret that Gen Z is online now more than ever. Why not take advantage of this and use your school’s website to offer valuable content that meets their needs? If your website layout is too cluttered or unorganized Gen Z students may not be interested....
Jul 21, 2020 | Admissions Marketing, Engagement, Gen Z, Independent Schools
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point. Simply put,...
Jul 1, 2020 | Admissions Marketing, Digital Marketing, Gen Z, Recruitment
Let’s face it, we’re living in a digital world now more than ever, but it doesn’t do most experiences justice. With traditional tours and class visits put on pause, prospective students and families may feel they are missing out on information or aren’t getting a...
Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...