The new school year is upon us! Your roll-out of admissions events, in-person or online, are just weeks away. It’s never too late to embrace strategic, data-driven planning to create effective, successful marketing outreach. In this Kalix vlog post, Angela...
This month, we talk with Holly Elkins, who leads Presentation High School, an all-girls’ Catholic high school in San Jose, Ca., about how best to lead during challenging times, such as COVID-19. Holly shares three specific tips for fellow Heads of Schools on...
Schools across the country are rethinking their virtual admissions programs and virtual tours as our country continues to face a growing threat from COVID-19 this winter. If you had reduced numbers of visitors on your campus earlier in the fall, perhaps you are now...
This month, Jonathan talks to David Hanson, Chief Financial and Operating Officer at The Branson School and Principal, Winthrop & Associates, about the financial issues and trends facing the independent school community due to COVID-19 and other...
As the national discussion surrounding the Black Lives Matter movement has increased exponentially since the murder of George Floyd in Minnesota this past May and, most recently, the shooting of Jacob Blake in Wisconsin, many independent schools have found themselves...
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point. Simply put,...