Sep 18, 2019 | Admissions, Enrollment Strategy, Independent Schools
The business of independent school admissions and enrollment has changed. No one knows better than Alison Greer, independent school admissions veteran with three decades of experience at day and boarding schools. Today, connecting with prospective families to turn...
Aug 1, 2019 | Admissions Marketing, Enrollment Strategy, Independent Schools
Part of my summer experience has been an enlightening few days at “admissions camp” for independent schools. In mid-July, I presented at and attended the Association of Independent School Admission Professionals (AISAP) Annual Institute in Colorado Springs, Colorado....
Mar 14, 2019 | Blog, Enrollment Strategy, Independent Schools, NAIS
I spend a great deal of time thinking about the future of our nation’s independent schools. Yes, it’s my job. At Kalix, I work with independent schools on market research, brand strategy development and digital marketing efforts. But it’s also my passion. I know...
Feb 22, 2019 | Admissions Marketing, Enrollment Strategy, Independent Schools, NAIS
This week, independent school educators and leaders from around the country will gather in Long Beach, California for the NAIS (National Association of Independent Schools) Annual Conference. The theme, “Reimagining Independent Schools, Tearing Down Walls, Building...
Nov 19, 2018 | Admissions Marketing, Digital Marketing, Enrollment Strategy, Social Media
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011). Though this group is just hitting the workforce, in two years, Gen Z is expected to...
Sep 26, 2018 | Admissions Marketing, Blog, Enrollment Strategy
Today’s admissions cycle may be year-round, but the fall admissions open house remains a powerful recruitment tool. And just because it’s a traditional time for prospective families and students to visit your school doesn’t mean your open house should be traditional....