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How Schools Can Use YouTube to Enhance Their Brand

How Schools Can Use YouTube to Enhance Their Brand

Jan 31, 2022 | Digital Marketing, Video Engagement, YouTube

You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your...
How to Create Successful Landing Pages for School Events

How to Create Successful Landing Pages for School Events

Jan 4, 2022 | Admissions Marketing, Digital Marketing, Event Marketing

Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event, schedule a visit or get more information about your school will help to fill your admissions funnel. Yet, many...
TikTok Do’s and Don’ts for Independent School Marketers

TikTok Do’s and Don’ts for Independent School Marketers

Jul 27, 2021 | Admissions Marketing, Digital Marketing, Social Media, TikTok

TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
Must-have Resources for School Enrollment and Marketing Leaders

Must-have Resources for School Enrollment and Marketing Leaders

May 24, 2021 | Digital Marketing, Edtech, Technology

There are many print and digital tools available to help you better communicate with external and internal audiences about your school. We asked our experts at Kalix to share their go-to favorites.  Gerri Baum, Digital and Social Media Lead: Graphic design isn’t just...
How to Create Great Collaboration Between Enrollment Management and Communications

How to Create Great Collaboration Between Enrollment Management and Communications

May 19, 2021 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy

The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional.  To thrive in the challenges of today’s independent school market and to have prospective and current families...
4 Tips to Revive Your Admissions Communications Plan

4 Tips to Revive Your Admissions Communications Plan

Apr 26, 2021 | Admissions Marketing, Digital Marketing, Social Media, Strategy

Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

Blog Categories

Recent Posts

  • What Students Really Think About Your School Website
  • Kalix Celebrates 10 Years
  • Understanding Net Promoter Scores for Schools
  • Finding Time for Empathetic Leadership
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
  • Key Crisis Communication Lessons During COVID for Independent Schools
  • How Schools Can Use YouTube to Enhance Their Brand
  • When Leaders Show Up and Do Something
  • How to Create Successful Landing Pages for School Events

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Kalix Marketing

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Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • What Students Really Think About Your School Website June 2, 2022
  • Kalix Celebrates 10 Years May 19, 2022
  • Understanding Net Promoter Scores for Schools April 28, 2022
  • Finding Time for Empathetic Leadership April 6, 2022
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know March 7, 2022
  • Key Crisis Communication Lessons During COVID for Independent Schools February 17, 2022
  • How Schools Can Use YouTube to Enhance Their Brand January 31, 2022
  • When Leaders Show Up and Do Something January 27, 2022
  • How to Create Successful Landing Pages for School Events January 4, 2022
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