How to Create Successful Landing Pages for School Events
Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event, schedule a visit or get more information about your school will help to fill your admissions funnel. Yet, many...
TikTok Do’s and Don’ts for Independent School Marketers
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
Must-have Resources for School Enrollment and Marketing Leaders
There are many print and digital tools available to help you better communicate with external and internal audiences about your school. We asked our experts at Kalix to share their go-to favorites. Gerri Baum, Digital and Social Media Lead: Graphic design isn’t just...
How to Create Great Collaboration Between Enrollment Management and Communications
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...
4 Tips to Revive Your Admissions Communications Plan
Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
