Jan 31, 2022 | Digital Marketing, Video Engagement, YouTube
You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your...
Jan 4, 2022 | Admissions Marketing, Digital Marketing, Event Marketing
Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event, schedule a visit or get more information about your school will help to fill your admissions funnel. Yet, many...
Jul 27, 2021 | Admissions Marketing, Digital Marketing, Social Media, TikTok
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
May 24, 2021 | Digital Marketing, Edtech, Technology
There are many print and digital tools available to help you better communicate with external and internal audiences about your school. We asked our experts at Kalix to share their go-to favorites. Gerri Baum, Digital and Social Media Lead: Graphic design isn’t just...
May 19, 2021 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...
Apr 26, 2021 | Admissions Marketing, Digital Marketing, Social Media, Strategy
Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...