The Power of Video

The Power of Video

If a picture is worth a thousand words, video is that and ten times more. Social media has initiated a huge rise in the creation of videos by businesses, nonprofits and educational organizations to highlight their brand, influence the sale of products, increase...
Battle For Market Share

Battle For Market Share

Words, terms and descriptions of the latest aerial bombardments now underway in the Middle East aimed at ISIS, have an uncanny similarity to marketing lingo. While real world battles are far more serious than the flimsy celluloid and ephemeral airwaves that carry an...