Celebrating Kalix Marketing’s 10th anniversary was a milestone that I never really thought about back in 2012. When we first set out to build an educational marketing firm that specialized in helping the nation’s independent schools do a more impactful job of...
In my early 20s, I moved East from Tucson, Arizona, where I grew up. I knew that one day, I would have both the privilege and honor of flying between Baltimore and Tucson to visit a sick parent. That became my reality last year during my father’s illness. His...
It’s hard to be a leader right now. Between the current Omicron wave of infections, our continued national political dysfunction and what’s shaping up to be a harsh winter for much of the country, I’d argue that we’re facing a national moral problem. People,...
As winter break inches closer, we can almost hear a collective sigh of relief that is about to echo throughout the independent school ecosystem. COVID-19 has continued to be a force to be reckoned with, and our jobs have become infinitely harder. In several...
The new school year is upon us! Your roll-out of admissions events, in-person or online, are just weeks away. It’s never too late to embrace strategic, data-driven planning to create effective, successful marketing outreach. In this Kalix vlog post, Angela...