Feb 23, 2015 | Market Research
By Jeff Henn Shopping for an independent school education for one’s son or daughter, or multiples thereof, is in many ways like any other purchase in that it’s both rational and emotional. Where it differs from most things in life is that it’s one...
Jan 27, 2015 | Independent Schools, Market Research
By Jeff Henn In my tenure as a marketing research consultant to several regional independent schools in the mid-Atlantic area, as well as serving other non-educational clients, I have had the good fortune of using multiple different platforms for conducting end-user...
Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing
In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...