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Marketing research for Independent Schools – Part 2 of 2: Parent Prospects and Accepted Rejecters.

Marketing research for Independent Schools – Part 2 of 2: Parent Prospects and Accepted Rejecters.

Feb 23, 2015 | Market Research

By Jeff Henn Shopping for an independent school education for one’s son or daughter, or multiples thereof, is in many ways like any other purchase in that it’s both rational and emotional.  Where it differs from most things in life is that it’s one...
Marketing research for Independent Schools – Part 1 of 2: how technology is shaping the process.

Marketing research for Independent Schools – Part 1 of 2: how technology is shaping the process.

Jan 27, 2015 | Independent Schools, Market Research

By Jeff Henn In my tenure as a marketing research consultant to several regional independent schools in the mid-Atlantic area, as well as serving other non-educational clients, I have had the good fortune of using multiple different platforms for conducting end-user...
The Kalix Approach to Independent School Marketing

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Independent School Marketing: The Value of Market Research

Independent School Marketing: The Value of Market Research

Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing

In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...

President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • What Students Really Think About Your School Website
  • Kalix Celebrates 10 Years
  • Understanding Net Promoter Scores for Schools
  • Finding Time for Empathetic Leadership
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
  • Key Crisis Communication Lessons During COVID for Independent Schools
  • How Schools Can Use YouTube to Enhance Their Brand
  • When Leaders Show Up and Do Something
  • How to Create Successful Landing Pages for School Events

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Kalix Marketing

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Recent Posts

  • What Students Really Think About Your School Website June 2, 2022
  • Kalix Celebrates 10 Years May 19, 2022
  • Understanding Net Promoter Scores for Schools April 28, 2022
  • Finding Time for Empathetic Leadership April 6, 2022
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know March 7, 2022
  • Key Crisis Communication Lessons During COVID for Independent Schools February 17, 2022
  • How Schools Can Use YouTube to Enhance Their Brand January 31, 2022
  • When Leaders Show Up and Do Something January 27, 2022
  • How to Create Successful Landing Pages for School Events January 4, 2022
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