Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing
In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...
Sep 10, 2013 | Admissions Marketing, Branding, Independent Schools
We are fortunate in the Mid-Atlantic to have an abundance of outstanding independent schools that focus on educating today’s students to become vibrant participants in a 21st century economy. In today’s highly competitive educational marketplace, families and students...