Media | Kalix Marketing

Expert Advice from a Podcasting Expert

Nov 13, 2019 | Digital Marketing, Media, Podcasts

Podcasts are a great, strategic way to share your school’s messaging with internal and external communities. Kalix talked to Inez Merlyn Odom, host, writer and producer of Roots and Wings: Voices of Independent Schools, the podcast of La Jolla Country Day School (CA),...

7 Tips That Will Help Your School Master Instagram

Oct 19, 2018 | Blog, Instagram, Marketing, Media, Social Media

When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way. With more than half of Instagram users on...

The Power of Video

Sep 5, 2017 | Blog, Digital Marketing, Marketing, Media, Social Media

If a picture is worth a thousand words, video is that and ten times more. Social media has initiated a huge rise in the creation of videos by businesses, nonprofits and educational organizations to highlight their brand, influence the sale of products, increase...

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...