Feb 17, 2022 | Communications, Crisis Communications, Public Relations
Independent schools have been in constant crisis communication mode for nearly two years. Weekly messaging on learning modes, masking, testing, etc. has created digital overload for your school’s parents, teachers, staff and students. And the complexity of the...
Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Apr 16, 2013 | Branding, Marketing, Public Relations
When was the last time you can remember an outstanding customer service experience? A recent one comes to mind that is worthy of public recognition and a “shout-out” to a wonderful Maryland museum. If you have spent time in the Eastern Shore town of St. Michael’s, you...
Mar 27, 2013 | Advertising, Branding, Company News, Design, Higher Ed, Independent Schools, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Bmoremedia.com, a Baltimore focused digital news site profiled Kalix Communications on March 26, 2013. Read the full story at,...
Mar 8, 2013 | Advertising, Branding, Design, Engagement, Marketing, Marketing Strategy, Media, Public Relations, Social Media, Strategy
Welcome to Kalix Communications! We were born in August 2012 on The Avenue in the eclectic Baltimore neighborhood of Hampden, Hon! A group of like minds and talents formed Kalix Communications to serve the greater Baltimore community and beyond creatively. Who is...
Mar 4, 2013 | Advertising, Branding, Marketing, Media, Public Relations
To peer back in time via AMC’s hit show “Mad Men” is like gazing into an old GAF Viewmaster. The advertising world it nostalgically depicts, often referred to as the “creative revolution,” is frozen in a Purgatorial time warp. Each cultural meme of the show – from the...