Apr 28, 2022 | Admissions Marketing, Market Research
With a single, simple question to your school constituencies – and the Net Promoter Score (NPS) based on their answers – you can have revealing, relevant data to inform your school’s marketing efforts. NPS, or what’s often referred to as the “gold...
Feb 5, 2021 | Market Research, Marketing Strategy
For over a decade, organizations, especially global Fortune 500 companies, have used the Net Promoter Score (NPS) system as an important customer satisfaction tool and to test the strength of their brand. The education market including independent schools have also...
Apr 23, 2020 | Admissions Marketing, Digital Marketing, Market Research, Marketing
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For...
May 23, 2019 | Design, Market Research
Kalix Marketing recently added Saint Francis High School, a Holy Cross high school in Silicon Valley, and Illinois Mathematical and Science Academy (IMSA), a three-year residential public high school in Aurora, Illinois, to its growing list of national educational...
Feb 26, 2019 | Independent Schools, Market Research
BALTIMORE, Feb. 21, 2019 — Kalix Marketing announces the addition of new independent school clients. The schools – Fuqua School (Farmville, Va.), Garrison Forest School (Owings Mills, Md.) and St. James Academy (Monkton, Md.) – have retained Kalix Marketing to...
Feb 6, 2019 | Market Research, Marketing Strategy
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...