Oct 1, 2020 | Admissions Marketing, Advertising, Enrollment Strategy, Gen Z
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get. Every year, the independent school enrollment decision-maker...
Sep 26, 2019 | Advertising, Facebook
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Aug 8, 2019 | Admissions Marketing, Advertising, Digital Marketing, Facebook, Google
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
Oct 31, 2018 | Admissions Marketing, Advertising, Digital Marketing
Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and...
Jun 6, 2017 | Advertising, Marketing, Marketing Strategy, National Association of Independent Schools, Uncategorized
by Jonathan Oleisky This week we kick off a summer-long, weekly series to explore effective ways you can bolster your marketing, branding and enrollment efforts come September. We will tackle a topic each week and offer easy – it’s summer vacation, after all – tips...
Mar 27, 2013 | Advertising, Branding, Company News, Design, Higher Ed, Independent Schools, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Bmoremedia.com, a Baltimore focused digital news site profiled Kalix Communications on March 26, 2013. Read the full story at,...