Make Your Holiday Greeting Matter
As winter break inches closer, we can almost hear a collective sigh of relief that is about to echo throughout the independent school ecosystem. COVID-19 has continued to be a force to be reckoned with, and our jobs have become infinitely harder. In several...Standard Benchmarks for Facebook Advertising by Industry
Education industry...
Why Your School’s Marketing Strategy May Miss the Mark
It’s back to school time, and many forward-thinking, well-run independent schools are implementing highly coordinated, strategically directed admissions engagement and marketing strategies to target prospective families and students. Budgets have been set. Digital...
How to Use Your Alumni Magazine to Court Prospects
No doubt your summer alumni magazine mailing list includes alumni, current and past parents, donors, trustees and faculty. But if your prospects aren’t on the list, you’re missing out on an exceptional marketing opportunity. Consider the effort, time and expense you...
Valuable Pro Tips to Make the Most out of Instagram for Your School
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
