Blog
Using Net Promoter Score as Part of Your School’s Marketing Strategy
As independent schools search for ways to improve their marketing strategy, especially the all-important word-of-mouth marketing, it is important to understand what NPS is and its usefulness.
Q&A With Neil Mufson
This month’s Leading Voices: Kalix Q&A is with Neil Mufson, retired head of The Country School in Easton, Md. Neil shares his wisdom gleaned from 30+ years leading an independent school – and talks candidly about what school leadership needs to look like now.
Why Branding Your School Matters to Gen Z
Branding should be immediately recognizable. Logos, web design, social media posts and copy all contribute to the consumer’s understanding of your brand and what it represents, especially to Generation Z.
Shedding A Tear for Our Democracy
The guardrails of our democracy have been badly rocked over the past 24 hours. For only the second time in the history of our Republic, the United States Capitol was attacked, breached and violated, but not by a foreign enemy.
How to Create Experiential Microsites for Virtual Admission Events
Due to COVID restrictions, independent schools have had to pivot from live on-campus programs to virtual admissions events. So it’s critical that your virtual programs be designed and presented in an exceptional and experiential way.
Useful Tips for Tweaking Your Virtual Tour
Learn about several things you can do virtually that allow your campus and community to shine during the critical fall admissions season.
Q&A with Independent School Expert Janice Crampton
Janice Crampton, Exe. Dir. & CEO of AISAP (Association of Independent School Admissions Professionals), shares important information on how independent schools across the country have had to pivot their admissions cycle strategies due to COVID.
Pro Tips on Video Content for Virtual Admissions
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...
Q&A With Independent School Expert David Hanson
David Hanson, Chief Financial and Operating Officer at The Branson School and Principal, Winthrop & Associates, speaks with Jonathan Oleisky about the financial issues and trends facing the independent school community due to COVD-19 and other challenges.
How the New Facebook for Education Resources Can Help Your School Right Now
Facebook recently launched Facebook for Education, a resource designed specifically for educators in public and independent schools.
4 Key Rules to Keep Your Gen Z Advertising Real
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get.
Asking for Forgiveness for a Better World
If this were a typical New Year, Jews the world over would gather in local synagogues to celebrate Rosh Hashanah, the start of the High Holidays. Instead, this year, we celebrated the Jewish New Year with online services and virtual celebratory family meals.
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
