Apr 28, 2022 | Admissions Marketing, Market Research
With a single, simple question to your school constituencies – and the Net Promoter Score (NPS) based on their answers – you can have revealing, relevant data to inform your school’s marketing efforts. NPS, or what’s often referred to as the “gold...
Feb 5, 2021 | Market Research, Marketing Strategy
For over a decade, organizations, especially global Fortune 500 companies, have used the Net Promoter Score (NPS) system as an important customer satisfaction tool and to test the strength of their brand. The education market including independent schools have also...
Mar 27, 2019 | Branding, Marketing
Is your school’s brand doing everything you want it to do? Does it resonate with prospective families, alumni and current families? Does it spark the kind of emotional connection you need it to? If your brand feels stale and doesn’t reflect your school’s current...
Feb 6, 2019 | Market Research, Marketing Strategy
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...
Nov 30, 2017 | Blog, Marketing Strategy, Strategic Planning
What Independent Schools Can Learn from Business Strategic planning. Strategic marketing. Strategic brand positioning. These are all critical to any independent school’s success. But does your school have strategic agility? Last month, Jonathan Oleisky, President and...