Why Your School Brand May Need a Refresh or Rebrand

Why Your School Brand May Need a Refresh or Rebrand

Is your school’s brand doing everything you want it to do? Does it resonate with prospective families, alumni and current families? Does it spark the kind of emotional connection you need it to? If your brand feels stale and doesn’t reflect your school’s current...
How Strategically Agile Are You?

How Strategically Agile Are You?

What Independent Schools Can Learn from Business Strategic planning. Strategic marketing. Strategic brand positioning. These are all critical to any independent school’s success. But does your school have strategic agility? Last month, Jonathan Oleisky, President and...