Jan 31, 2022 | Digital Marketing, Video Engagement, YouTube
You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your...
Jul 27, 2021 | Admissions Marketing, Digital Marketing, Social Media, TikTok
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
Apr 26, 2021 | Admissions Marketing, Digital Marketing, Social Media, Strategy
Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
Jan 8, 2021 | Branding, Gen Z, Strategy
Branding should be immediately recognizable. Logos, web design, social media posts and copy all contribute to the consumer’s understanding of your brand and what it represents, especially to Generation Z. In today’s admissions world, older Gen Z students...
Oct 1, 2020 | Admissions Marketing, Advertising, Enrollment Strategy, Gen Z
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get. Every year, the independent school enrollment decision-maker...