Feb 17, 2022 | Communications, Crisis Communications, Public Relations
Independent schools have been in constant crisis communication mode for nearly two years. Weekly messaging on learning modes, masking, testing, etc. has created digital overload for your school’s parents, teachers, staff and students. And the complexity of the...
Oct 18, 2021 | Blogging, Content Marketing
Nothing engages your audience with your school like a good story, informative post or fun video. And your campus is bursting with great stories. Content is king in business and in the business of enrollment management. Regularly publishing relevant content that...
Jul 1, 2021 | Admissions Marketing, Enrollment Strategy
Enrollment management offices at independent schools around the country are planning for a return to more traditional admissions programming for fall 2021. It’s a welcome relief from the challenges of marketing your school and engaging visitors during a global...
May 24, 2021 | Digital Marketing, Edtech, Technology
There are many print and digital tools available to help you better communicate with external and internal audiences about your school. We asked our experts at Kalix to share their go-to favorites. Gerri Baum, Digital and Social Media Lead: Graphic design isn’t just...
May 19, 2021 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...