Apr 26, 2021 | Admissions Marketing, Digital Marketing, Social Media, Strategy
Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
Jan 8, 2021 | Branding, Gen Z, Strategy
Branding should be immediately recognizable. Logos, web design, social media posts and copy all contribute to the consumer’s understanding of your brand and what it represents, especially to Generation Z. In today’s admissions world, older Gen Z students...
Oct 25, 2019 | Independent Schools, Leadership, Strategic Planning, Strategy
Kalix recently partnered with Dr. David Hanson, founder of Winthrop & Associates, and a nationally recognized leader on fiscal strategy and sustainability for independent schools and higher education. With over two decades of service to educational institutions,...
Nov 1, 2017 | Blog, Market Research, Marketing, Strategic Planning, Strategy
Embarking on a strategic planning process can be overwhelming. There’s so much to consider and often competing areas in need of support. Well-planned market research can provide key insights to help you prioritize and shape important strategic decisions. Why market...
Oct 2, 2013 | Admissions Marketing, Higher Ed, Marketing, Marketing Strategy, Strategy
By Nigel Assam In today’s hyper competitive educational marketplace, colleges and universities face a daunting task when it comes to increasing student enrollment. Admissions and marketing teams must first successfully attract a highly targeted applicant pool, keep...
Mar 8, 2013 | Advertising, Branding, Design, Engagement, Marketing, Marketing Strategy, Media, Public Relations, Social Media, Strategy
Welcome to Kalix Communications! We were born in August 2012 on The Avenue in the eclectic Baltimore neighborhood of Hampden, Hon! A group of like minds and talents formed Kalix Communications to serve the greater Baltimore community and beyond creatively. Who is...