Oct 19, 2018 | Blog, Instagram, Marketing, Media, Social Media
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way. With more than half of Instagram users on...
Sep 17, 2018 | Blog, Digital Marketing, Engagement, Facebook, Social Media, Uncategorized
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
Jul 11, 2018 | Blog, Digital Marketing, Facebook, Social Media, Twitter, Video Engagement
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...
Jun 22, 2018 | Admissions Marketing, Blog, Branding, Engagement, Marketing, Marketing Strategy, Social Media
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
May 15, 2018 | Blog, Facebook, Social Media
Facebook, the social media lifeblood of schools everywhere, is changing. Posting news to your page no longer cuts it – or reaches the prospects you need to reach. How can your school embrace Facebook’s changes to create a more engaging and authentic voice? Gerri Baum,...
Feb 20, 2018 | Blog, Digital Marketing, Facebook, Social Media
It’s important to measure and evaluate your school’s Facebook page metrics to learn how it’s performing on the platform. By analyzing the raw data from your organic and paid campaigns, you can determine which tactics work best for your school and those you can do...