Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Apr 24, 2020 | Digital Marketing, Marketing, Social Media
Searching for a way to get your school’s message right to the source of your target audience? TikTok might be the answer. The app is ideal for attracting and retaining the attention of Generation Z, TikTok’s primary users. What is TikTok? TikTok has taken the world...
May 2, 2019 | Digital Marketing, Instagram, Social Media, Uncategorized, Video Engagement
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...
Apr 10, 2019 | Facebook, Instagram, Social Media, Video Engagement, YouTube
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...
Jan 24, 2019 | Blog, Digital Marketing, Social Media
Last year brought many changes to social media, which meant lots of pivots for schools and colleges with their enrollment marketing strategy. All signs point to that trend continuing in 2019. To stay in the social media game, market effectively and engage your...
Nov 19, 2018 | Admissions Marketing, Digital Marketing, Enrollment Strategy, Social Media
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011). Though this group is just hitting the workforce, in two years, Gen Z is expected to...