How to Harvest Your School’s “Low-Hanging” Marketing Fruit
Your school is on full throttle toward Commencement and the end-of-year hustle and bustle. Now, though, is the time to think strategically about your summer to-do list of marketing and admissions tasks, especially your “low-hanging” marketing fruit. Your school...
Why A Landing Page Is Not What You Think
How much thought have you given to the landing pages on your website? With the Winter 2018 Olympics right around the corner, it’s time to stick the landing. What Is a Landing Page? Just because someone might “land” on any one of your school’s website pages, that...
Marketing Advice from Buddy the Elf
Watching classic holiday movies, especially Elf, is a great way to get into the holiday spirit. It’s one of my favorite holiday movies that also has great marketing advice for independent schools. Don’t be afraid to layer it on. Buddy’s list of holiday must-dos –...
How Market Research Guides Strategic Planning
Embarking on a strategic planning process can be overwhelming. There’s so much to consider and often competing areas in need of support. Well-planned market research can provide key insights to help you prioritize and shape important strategic decisions. Why market...
The Power of Video
If a picture is worth a thousand words, video is that and ten times more. Social media has initiated a huge rise in the creation of videos by businesses, nonprofits and educational organizations to highlight their brand, influence the sale of products, increase...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
