3 Secrets to Great Marketing Copy
In his book Outliers, author Malcolm Gladwell explains that the key to success in any field is to practice for 10,000 hours. After working as a copywriter more than 30 years and way more than 10,000 hours, I’ve decided to share everything I’ve learned about marketing...
Marketing Gifts from Holiday Flicks
Would you believe that those classic holiday flicks stored on your DVR are filled with lots of marketing advice and strategy for independent schools? Grab some cocoa, que up the films and get ready for the ideas to flow! Buddy the Elf knows Santa and how to market. In...
Branding 101: Best Practices You Need to Know
Branding strategy and creative execution are essential to a school’s successful marketing efforts. To help schools gain insight, we’ve asked Donna Balinkie, Kalix Marketing’s Strategy Lead, and Anne Schulte, Kalix’s Senior Designer for their thoughts. Both have...
7 Tips That Will Help Your School Master Instagram
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way. With more than half of Instagram users on...
Rethinking Your Admissions Open House – Part 2: It’s in the marketing!
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house. In a previous post, we tackled the admissions open house itself to strategically...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
