Using Data to Market to Millennials during COVID-19 and Beyond
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For...
Why Your School’s Marketing Strategy May Miss the Mark
It’s back to school time, and many forward-thinking, well-run independent schools are implementing highly coordinated, strategically directed admissions engagement and marketing strategies to target prospective families and students. Budgets have been set. Digital...
First-Rate Advice from a First-Rate Independent School Expert
To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
How to Use Your Alumni Magazine to Court Prospects
No doubt your summer alumni magazine mailing list includes alumni, current and past parents, donors, trustees and faculty. But if your prospects aren’t on the list, you’re missing out on an exceptional marketing opportunity. Consider the effort, time and expense you...
Why Your School Brand May Need a Refresh or Rebrand
Is your school’s brand doing everything you want it to do? Does it resonate with prospective families, alumni and current families? Does it spark the kind of emotional connection you need it to? If your brand feels stale and doesn’t reflect your school’s current...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
