Sep 17, 2018 | Blog, Digital Marketing, Engagement, Facebook, Social Media, Uncategorized
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
Aug 20, 2018 | Blog, Digital Marketing, Facebook, Uncategorized, Video Engagement
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
Apr 19, 2018 | Admissions Marketing, Uncategorized
Open houses and other admissions events aren’t just for fall anymore. What started as a trend a few years ago has become a spring ritual for many schools that offer rolling admissions. Spring is a great time to engage prospective families. In fact, our research...
Dec 14, 2017 | Blog, Digital Marketing, Social Media, Uncategorized
It’s time to ring in the new. And for independent schools, it’s time to re-evaluate and revise your current social media plan for 2018 to boost awareness and ring in new prospects. To help you prepare for the coming year, here is a great infographic on 2018 social...
Sep 29, 2017 | Blog, Independent Schools, Strategic Planning, Uncategorized
By Jonathan Oleisky Your independent school community is settling into the fall routine, and the academic year is well underway. Now is the perfect time to…review your strategic planning check-list and approach. How will you approach your school’s strategic planning...
Jun 6, 2017 | Advertising, Marketing, Marketing Strategy, National Association of Independent Schools, Uncategorized
by Jonathan Oleisky This week we kick off a summer-long, weekly series to explore effective ways you can bolster your marketing, branding and enrollment efforts come September. We will tackle a topic each week and offer easy – it’s summer vacation, after all – tips...