Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
I have spent the past month watching the number of downloads for Kalix’s latest eBook Reimagining Admissions: Lessons From The Pandemic tick up each week. It’s gratifying to see that leaders in the independent school community are eager to learn about how...
Getting prospective families on your campus right now is challenging, if not impossible. For many schools, COVID-19 safety protocols prevent visitors from touring your facilities and seeing your campus in-person. But during this busy spring admissions season, your...
This month, we talk with Holly Elkins, who leads Presentation High School, an all-girls’ Catholic high school in San Jose, Ca., about how best to lead during challenging times, such as COVID-19. Holly shares three specific tips for fellow Heads of Schools on...
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality. Ideally, to make an...
The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...