Jul 27, 2021 | Admissions Marketing, Digital Marketing, Social Media, TikTok
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant. While TikTok was gaining momentum most of the audience was Gen Z. The...
Jul 1, 2021 | Admissions Marketing, Enrollment Strategy
Enrollment management offices at independent schools around the country are planning for a return to more traditional admissions programming for fall 2021. It’s a welcome relief from the challenges of marketing your school and engaging visitors during a global...
Jun 3, 2021 | Leadership, Leading Voices, Professional Development
This month, Peter O’Neill, Carney Sandoe & Associates Senior Consultant, shares his seasoned insight on the challenges heads are facing right now. Peter spent three decades in permanent and interim headships at leading independent schools, and his sage advice on...
May 27, 2021 | Company News, Management
I’ve always looked at life as a journey to do good in the world. Call me idealistic, but that’s who I am. It’s the reason behind why I built Kalix Marketing nine years ago. I’m incredibly proud that since 2012, Kalix has had the pleasure to work with an outstanding...
May 24, 2021 | Digital Marketing, Edtech, Technology
There are many print and digital tools available to help you better communicate with external and internal audiences about your school. We asked our experts at Kalix to share their go-to favorites. Gerri Baum, Digital and Social Media Lead: Graphic design isn’t just...
May 19, 2021 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. To thrive in the challenges of today’s independent school market and to have prospective and current families...