You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your...
It’s hard to be a leader right now. Between the current Omicron wave of infections, our continued national political dysfunction and what’s shaping up to be a harsh winter for much of the country, I’d argue that we’re facing a national moral problem. People,...
Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event, schedule a visit or get more information about your school will help to fill your admissions funnel. Yet, many...
Nothing engages your audience with your school like a good story, informative post or fun video. And your campus is bursting with great stories. Content is king in business and in the business of enrollment management. Regularly publishing relevant content that...
The most effective marketing strategies for independent schools are driven by data. A comprehensive social media audit will give you the customized analysis you need on your school’s social media footprint across platforms. Follow these steps for a...
The new school year is upon us! Your roll-out of admissions events, in-person or online, are just weeks away. It’s never too late to embrace strategic, data-driven planning to create effective, successful marketing outreach. In this Kalix vlog post, Angela...