May 2, 2019 | Digital Marketing, Instagram, Social Media, Uncategorized, Video Engagement
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...
Jan 30, 2019 | Digital Marketing, Marketing, Video Engagement
2019 is the Year of the Video. It’s THE digital marketing trend that’s not going away – and the one every school and college needs to pay attention to. Video is social media’s preferred content, hands down. Per Wyzowl: 97% of marketers say that video has helped...
Jan 24, 2019 | Blog, Digital Marketing, Social Media
Last year brought many changes to social media, which meant lots of pivots for schools and colleges with their enrollment marketing strategy. All signs point to that trend continuing in 2019. To stay in the social media game, market effectively and engage your...
Nov 19, 2018 | Admissions Marketing, Digital Marketing, Enrollment Strategy, Social Media
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011). Though this group is just hitting the workforce, in two years, Gen Z is expected to...
Oct 31, 2018 | Admissions Marketing, Advertising, Digital Marketing
Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and...
Sep 17, 2018 | Blog, Digital Marketing, Engagement, Facebook, Social Media, Uncategorized
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...